Social Brands: Are Employees Your Employees 24/7?

We’ve all seen the social media profiles, bios and disclaimers that read something similar to “my thoughts are my own” or “my tweets are my own.”

Is there really such a thing? Is there a magical hour or invisible line in the sand that separates an employee from the words they say, the things they do and the impact they have on a brand?

If a human being (i.e., an employee) is associated with a brand, is it possible to truly separate them from the brand just because it hits 5:00 pm and the employee “clocks out” or because they add a disclaimer to their tweets?

Read more | Socialmediatoday.com