Mona

Communications and Marketing Professional with over seven years of expertise in strategic brand
development, multichannel marketing, and content optimization. • Proven track record in managing corporate content, coordinating cross-functional teams, and executing
campaigns across digital and traditional platforms
• Adept in social media management, paid media campaigns, and influencer collaborations, enhancing
brand presence and storytelling. • Skilled in writing for diverse audiences in both English and French, developing key messages, and
ensuring alignment with organizational values and objectives. • Led 'He’s Back, She’s Back,' the most successful and innovative marketing campaign in Fairmont
Château Laurier’s history, driving brand awareness, guest engagement, and a successful rebranding and
restaurant relaunch.