Magdalena

Luxury hospitality, wine and destination marketing leader with 25+ years of experience shaping brands and driving growth across Canada and in key international markets. 
Proven expertise in strategic planning, integrated marketing, and compelling storytelling. Deep expertise in brand development, digital strategy, content, partnerships and community engagement. 
Experienced in leading cross-functional initiatives in complex, multi-stakeholder environments, balancing creative ambition with operational realities, budget ownership, and performance goals while maintaining overarching brand standards. Trusted collaborator with owners, operators, global brands, creative partners, media, and industry stakeholders.