Director of Marketing
Director of Marketing
Division: Sales & Marketing
Reports to: General Manager
* Due to local laws, we will prioritize applicants having the right to work in Canada, and who can communicate fluently in French and English, both orally and in writing.
The Director of Marketing is a part of the hotel leadership team that is collectively responsible for making key strategic and operational decisions for the property. The DOM oversees all marketing activities with the support of teams including sales, revenue management and public relations.
This is a leadership role which focuses on all sales, marketing, and product development activities to ensure strategies yield maximum revenue for rooms, food & beverage, spa, and other revenue streams while supporting brand clarity (DNA) throughout the hotel. The DOM needs to be strategic, proactive and have a proven track record in both sales and marketing.
Build, lead, coach, train and develop a strong team with the assistance of the Associate Director of Sales and Director of Catering by incorporating existing talent and recruiting new team members where necessary.
Balance the specific needs of sales and marketing staff by building a positive and creative work environment.
Build trust and confidence with stakeholders: Ownership, Home Office (Area or Regional DOHM, Marketing Leadership Team, RVP), PC and hotel team.
Revenue management accountability.
Develop and implement the Annual Marketing Plan and budget process.
Analyse the property’s capabilities and identify the direct sales, advertising, and public relations programs necessary to attract targeted sources of business.
Develop marketing programs consistent with Four Seasons style and positioning, ensuring compliance with brand policies and guidelines.
In conjunction with the Associate Director of Sales, identify sources of business available to the hotel and establish priority marketing.
Review and monitor competitive hotels to ensure product and service offerings position property for competitive advantage.
Keep abreast of market trends and respond as needed.
Initiate and supervise the implementation of all sales and marketing office procedures and ensure hotel follows all Four Seasons Sales and Marketing Minimum Operating Standards.
Manage hotel presence and content across all communication channels, both brand and third-party platforms
Understand the difference between marketing initiatives and an integrated marketing campaign as well as when to execute which with a focus on measurement via KPIs / ROI
Develop Public Relations Strategy and oversee updates and execution in conjunction with the Public Relations Coordinator and corporate PR support.
Craft Social Media strategy and distribution outlets with PR Coordinator
In conjunction with the General Manager provide direction on pricing, Revenue Management (RM), MarCom, Rooms and Catering sales strategy and tactics.
Develop a dynamic and open communication process between all parties to ensure that all activities and bookings are focused to yield maximum revenue per occupied room.
Actively participate in regular General Manager and Planning Committee meetings to drive hotel revenue generating plans. Engage in all forecast meetings and ensure effective communication with all sales support system (such as corporate marketing and worldwide sales offices).
Include GM, DOF, DOS and reservations lead in weekly Revenue meetings with DORM or SRM.
Provide "Two up" sales assistance for all key accounts, where relevant and participate in deployment decisions and yield decisions as appropriate.
Ensure fluid communication with Worldwide Sales Office regarding market changes, business needs and priorities.
Develop and approve sales travel budgets.
Establish goals and monitor performance to meet property revenue objectives.
Review the performance of each sales colleague while approving quarterly and annual incentive results.
Develop and maintain a succession plan for management positions in sales and marketing
What’s in it for you?
Extended Health Coverage (dental, vision, life insurance, RMT, prescription drugs, etc.).
Discounts at our MARCUS Restaurant and our 5 Star Spa.
Employee themed recognition days and events such as Employee of the month, Service milestone celebrations, birthday events, and more!
Complimentary meal per shift in our employee dining room (Café 1440).
Retirement plan with employer contribution.
Paid time off including sick days, vacation days and 2 additional floating holidays per year.
Excellent training, development, and mobility opportunities.
Employee Travel Program, including complimentary stays at Four Seasons globally (by length of service and subject to availability).
Desired Qualifications and Skills
Bachelor’s degree: preferably in Marketing or with a Hospitality emphasis can be important.
Outstanding resource and budget management skills.
Have a creative flair for marketing.
Strong overall business perspective.
Combination of strategic thinking and strong tactical execution.
Team player: ability to forge solid working relationships with peers, agencies, and property-based colleagues.
Ability to think critically and evaluate best possible solutions, resources, and procedures to implement priorities.
Ability to work independently, solve problems, take initiative, and demonstrate solid judgment.
Well organized, able to set priorities, assess / measures results; and be detailed oriented.
Ability to multitask; solution oriented; ability to assess situations and exercise good judgement.