Digital marketing coordinator

Montreal, QC

Start date As soon as possible

Job type

Full-time Categories Hospitality, Tourism, Spa & Wellness
Description

DIGITAL MARKETING COORDINATOR

Groupe Antonopoulos

An exciting opportunity for someone who is passionate about the hotel/travel industry and anything digital!

Group Antonopoulos is looking for a dynamic, highly motivated, Digital Marketing Coordinator to join the Hotel & Spa marketing team.

Reporting to the Director of Marketing, the Digital Marketing Coordinator will work hands-on in all aspects of Digital Marketing with a focus on content and campaigns creation for a wide range of digital channels, and the up keeping and day to day management of our websites.

Our present Hotel & Spa Marketing team consists of a Director of Marketing, Communications and Social Media Manager, Spa Marketing Coordinator, Graphic Designer along with third party assistance from a digital marketing agency, a graphic design agency and two Instagram content creators.

Group Antonopoulos is a boutique hotel, restaurant and spa company focused in the Old Montreal area presently operating 5 hotels, 9 restaurants, 5 rooftops and 2 spas. Each venue has its own online & social presence as well as a consolidated site.

 

Responsabilities

·        Create, execute, proof and track compelling content and campaigns across all facets of digital marketing including SEO, SEM, CRO, social media, display advertising and email marketing;

 

·        Keep content on websites and third party sites up to date, search engine friendly, well targeted for different audiences and optimized for different devices;

 

·        Manage and update content on in-room TV systems, hotel signage and screen content;

 

·        Work with internal team members and with external digital marketing agency for campaign scheduling, approvals, copy and graphical assets, product requests, edits, translations;

 

·        Create and manage email databases for lead generation, identify audiences and grow our email and client list;

 

·        Prepare tracking codes and manage pixels;

 

·        Actively engage with analytics and reporting tools to drive improvement to campaigns;

 

·        Monitor website functionality and ratings on Google and other online platforms;

 

·        Work with internal and external teams to quickly address any technical issues on websites and other associated digital platforms;

 

·        Attend monthly marketing conference call with external agency;

 

·        Monitor campaigns and best practices of competitors and like-minded companies, identifying opportunities to enhance our web/ecommerce presence;

 

·        Execute offline projects and campaigns (15% of time);

 

·        Other duties as assigned.

Requirements

Competencies

·        Absolute must have a passion for digital marketing;

 

·        Passion for the hospitality and travel industry, with previous experience in the sector a plus;

 

·        Driven by results and revenue;

 

·        Excellent grammar, editing, proofreading and copywriting abilities;

 

·        Bilingual, French and English;

 

·        Up to date with current digital marketing practices and desire to continue to learn and stay current with latest marketing trends and technologies;

 

·        High attention to detail;

 

·        Well organised and self-motivated;

 

·        Ability to work effectively under pressure, on multiple projects simultaneously, with tight deadlines and changing priorities;

 

·        Strong analytical skills;

 

·        Ability to work independently and in a team environment;

 

·        Bachelor’s Degree in Marketing, Advertising, Communications or related discipline;

 

·        2-3 years of experience in digital marketing/ecommerce preferably in a hospitality/travel environment;

 

·        Experience with Google Analytics and other tracking and reporting tools, a plus;

 

·        Proficient in Microsoft Office Suite;

 

·        Experience with Wordpress;

 

·        Basic knowledge of HTML.

Apply for this job

Digital marketing coordinator at Groupe Antonopoulos

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